Top 10 Most Popular Cities in Bulgaria for UK Expats

Bulgaria has become an increasingly attractive destination for UK expats seeking a more affordable lifestyle, beautiful landscapes, and a pleasant climate. With property prices significantly lower than in the UK and a cost of living that can be up to 50% cheaper, it’s easy to see why many Britons are making the move to this Balkan gem.

If you’re considering relocating to Bulgaria from the UK, understanding the most popular destinations can help you make an informed decision about where to settle. In this guide, we’ll explore the top cities and regions that have become havens for UK expats, highlighting what makes each location special.

1. Veliko Tarnovo – The Historical Capital

Veliko Tarnovo has emerged as perhaps the most popular destination for British expats in Bulgaria, and for good reason. This picturesque city, often referred to as the “City of the Tsars,” offers a perfect blend of historical charm and modern amenities.

Why UK Expats Love It:

• Rich History: As Bulgaria’s medieval capital, the city is home to the impressive Tsarevets Fortress and numerous historical sites.
• Scenic Beauty: Built on three hills with the Yantra River winding through it, the city offers stunning panoramic views.
• Established Expat Community: A thriving British community has developed here, making integration easier for newcomers.
• Affordable Property: Historic homes with character can be purchased at a fraction of UK prices.
• Central Location: Positioned in north-central Bulgaria, it provides good access to other parts of the country.

The old town area is particularly popular with UK buyers looking for traditional Bulgarian houses with views of the fortress. Many expats have opened businesses catering to both locals and the growing international community.

2. Sofia – The Cosmopolitan Capital

As Bulgaria’s capital and largest city, Sofia offers the most metropolitan lifestyle in the country, with international amenities that can ease the transition for UK expats.

Why UK Expats Love It:

• International Environment: Home to embassies, multinational companies, and a diverse expat community.
• Modern Infrastructure: The best healthcare, shopping, and educational facilities in the country.
• Cultural Attractions: Numerous museums, galleries, theaters, and historical sites.
• Employment Opportunities: The best prospects for English-speaking professionals in Bulgaria.
• Transportation Hub: International airport with connections throughout Europe and beyond.

The southern districts of Lozenets, Iztok, and Boyana are particularly popular with expats due to their green spaces, modern apartments, and proximity to Vitosha Mountain for weekend hiking and skiing.

3. Varna – The Coastal Gem

Known as the “Sea Capital” of Bulgaria, Varna is the country’s third-largest city and offers a wonderful blend of urban amenities and beautiful Black Sea beaches.

Why UK Expats Love It:

• Seaside Living: Miles of sandy beaches and a beautiful Sea Garden park along the coast.
• Milder Climate: Warmer winters than inland Bulgaria and pleasant sea breezes in summer.
• International Airport: Direct flights to the UK make visits home convenient.
• Year-Round Activity: Unlike some coastal areas, Varna remains lively throughout the year.
• Cultural Scene: Home to opera, theater, and numerous festivals.

Many British expats choose to live in the residential areas just outside the city center or in nearby resorts like St. Constantine and Helena or Golden Sands, which offer a more relaxed atmosphere while still being close to urban amenities.

4. Burgas – The Relaxed Coastal City

Further south along the Black Sea coast, Burgas offers a more laid-back alternative to Varna while still providing coastal living and urban conveniences.

Why UK Expats Love It:

• Less Touristy: Generally quieter and less crowded than other coastal areas.
• Natural Beauty: Surrounded by lakes and nature reserves.
• Affordable Property: Lower property prices than Varna or Sofia.
• International Airport: Convenient connections to the UK, especially during summer.
• Proximity to Popular Resorts: Easy access to Sunny Beach, Nessebar, and Sozopol.

The city center and the Sea Garden area are popular with expats, as are the nearby villages and smaller coastal towns for those seeking a more rural lifestyle by the sea.

5. Plovdiv – The Cultural Capital

As Europe’s oldest continuously inhabited city and Bulgaria’s cultural hub, Plovdiv offers a unique blend of history, arts, and vibrant city life.

Why UK Expats Love It:

• Rich Heritage: The stunning Old Town with its Roman amphitheater and revival-period architecture.
• Cultural Scene: Named European Capital of Culture in 2019, with numerous events and festivals.
• Central Location: Positioned in the fertile Thracian Plain with easy access to both mountains and other major cities.
• Mild Climate: Protected by surrounding mountains, Plovdiv enjoys a pleasant microclimate.
• Growing International Community: An increasing number of digital nomads and expats are choosing Plovdiv.

The Kapana district (the “Trap”) has become a creative quarter full of artisan shops, cafes, and galleries, making it a favorite area for expats with an artistic bent.

6. Bansko – The Mountain Retreat

For those who prefer mountain living to coastal breezes, Bansko has become Bulgaria’s premier ski resort and a popular year-round destination for UK expats.

Why UK Expats Love It:

• Skiing and Hiking: World-class ski facilities in winter and beautiful mountain trails in summer.
• Affordable Mountain Living: Property prices are significantly lower than in Alpine resorts.
• Strong British Presence: One of the largest UK expat communities in Bulgaria.
• Year-Round Appeal: Winter sports and summer mountain activities make it suitable for permanent living.
• Traditional Culture: Authentic Bulgarian mountain culture with traditional taverns and architecture.

Many British buyers have invested in apartments in the newer developments near the gondola lift, while others prefer the more authentic experience of the old town with its traditional stone houses.

7. Stara Zagora – The Underrated Gem

Often overlooked by tourists but increasingly popular with expats seeking authentic Bulgarian living, Stara Zagora offers a high quality of life at affordable prices.

Why UK Expats Love It:

• Green Spaces: Known as “the city of linden trees” it has beautiful parks throughout.
• Mild Climate: One of the sunniest cities in Bulgaria.
• Central Location: Well-positioned for exploring both mountains and coast.
• Lower Profile: Fewer tourists and a more authentic Bulgarian experience.
• Modern Infrastructure: Well-planned city with good amenities.

The city center with its pedestrian zone and the newer residential areas to the north, are popular with the growing expat community.

8. Ruse – The Danube Pearl

Situated on the Danube River bordering Romania, Ruse offers elegant architecture and a unique position as a gateway to both Bulgaria and Romania.

Why UK Expats Love It:

• Architectural Beauty: Often called “Little Vienna” for its impressive Neo-Baroque and Neo-Rococo architecture.
• River Setting: Beautiful views and recreational opportunities along the Danube.
• Cross-Border Advantages: Easy access to Romania and its EU benefits.
• Cultural Life: Opera, theater, and museums in a less touristy environment.
• Affordable Elegance: Historic properties with character at reasonable prices.

The city center with its architectural landmarks and the areas overlooking the Danube are most sought after by foreign buyers.

9. Sunny Beach & Nessebar Area – The Holiday Hotspot

While primarily known as tourist destinations, the Sunny Beach resort area and nearby historic Nessebar have attracted many UK buyers looking for holiday homes or rental investments.

Why UK Expats Love It:

• Investment Potential: Strong rental yields during the summer season.
• Beach Lifestyle: Miles of sandy beaches and numerous recreational facilities.
• Affordability: Some of the most affordable beach properties in Europe.
• Historic Nessebar: UNESCO World Heritage site with 3,000 years of history.
• Seasonal Flexibility: Busy summers and quiet winters suit different lifestyle preferences.

While many properties here are used as holiday homes rather than for year-round living, an increasing number of Britons are choosing to retire in the quieter areas around Sunny Beach, enjoying the peaceful off-season atmosphere.

10. The Rural Villages – Authentic Bulgaria

Perhaps the most dramatic lifestyle change for UK expats comes from those who choose to settle in Bulgaria’s rural villages, where properties can be purchased for incredibly low prices.

Why UK Expats Love It:

• Extremely Affordable: Entire houses with land are available for under £20,000.
• Self-Sufficient Living: Large gardens for growing food and a return to a simpler lifestyle.
• Authentic Culture: Immersion in traditional Bulgarian village life.
• Natural Beauty: Unspoiled landscapes and clean environment.
• Renovation Projects: Opportunity to restore traditional Bulgarian houses.

Popular regions include the villages around Veliko Tarnovo, the Elena region, villages near Gabrovo, and rural communities in the Strandzha Mountains near the Black Sea.

Making Your Move to Bulgaria

Whichever location appeals to you, moving to Bulgaria requires careful planning. At MyCheapRemovals, we specialize in affordable removals from the UK to Bulgaria, with extensive experience handling relocations to all the destinations mentioned in this article.

Our door-to-door service ensures your belongings arrive safely at your new Bulgarian home, whether it’s an apartment in Sofia, a seaside property in Varna, or a rural retreat in a quiet village. We understand the specific requirements for moving to Bulgaria post-Brexit and can help make your transition as smooth as possible.

For more information about our Bulgaria removal services or to get a quote for your move, contact our team at 01942 938 222 or visit our website to use our instant quote calculator.

With the right location and proper planning, your move to Bulgaria can open